Hinoka Matcha is an expertly crafted blend of first and second harvest tea leaves, shade-grown in the nutrient-rich volcanic soils of Kagoshima Prefecture, Japan. Combining three cultivars - Asanoka, Okumidori, and Kanayamidori - it strikes a perfect balance between the fresh vibrancy of spring growth and the depth and warmth of early summer leaves.
Details
Origin: Kagoshima, Japan
Harvest: May/June 2025
Cultivars: Asanoka, Okumidori, Kanayamidori
Organic Certification: JAS Certified Organic
Processing: Shade-grown, steamed, dried, and bead-milled for optimal colour, aroma, and texture
Safety: Independently screened in Australia for radiation, heavy metals, toxins, and mould
Tasting Notes
Hinoka presents a rich, deep green hue with a light vegetal body and a smooth, nutty finish accented by subtle savoury toasted notes. This refined profile makes it versatile, approachable for everyday Usucha (thin tea) preparation, yet elegant enough for Koicha (thick tea) enjoyment.
Health Benefits
Rich in antioxidants
Supports detoxification
Strengthens immune function
Provides sustained, calm energy
Boosts metabolism
Gluten-free, dairy-free, and vegan-friendly
Independent Testing for Quality & Safety
Hinoka Matcha undergoes rigorous quality assurance both at the source in Japan and through independent laboratory testing in Australia. Every batch is screened to ensure it is free from contaminants, giving complete confidence in its purity and safety.
Hinoka embodies the harmony of Japanese tea craftsmanship - smooth, nourishing, and vibrant, making it a matcha of exceptional quality for both daily rituals and mindful moments.
Disclaimer: The statements made regarding these supplements have not been evaluated by the Therapeutic Goods Administration (TGA). These products are not intended to diagnose, treat, cure, or prevent any disease. Always consult with your healthcare professional before starting any diet, exercise, supplementation program, or if you have or suspect you might have a health problem. Individual results from the use of these products may vary and are not guaranteed.
Hinoka Matcha is an expertly crafted blend of first and second harvest tea leaves, shade-grown in the nutrient-rich volcanic soils of Kagoshima Prefecture, Japan. Combining three cultivars - Asanoka, Okumidori, and Kanayamidori - it strikes a perfect balance between the fresh vibrancy of spring growth and the depth and warmth of early summer leaves.
Details
Origin: Kagoshima, Japan
Harvest: May/June 2025
Cultivars: Asanoka, Okumidori, Kanayamidori
Organic Certification: JAS Certified Organic
Processing: Shade-grown, steamed, dried, and bead-milled for optimal colour, aroma, and texture
Safety: Independently screened in Australia for radiation, heavy metals, toxins, and mould
Tasting Notes
Hinoka presents a rich, deep green hue with a light vegetal body and a smooth, nutty finish accented by subtle savoury toasted notes. This refined profile makes it versatile, approachable for everyday Usucha (thin tea) preparation, yet elegant enough for Koicha (thick tea) enjoyment.
Health Benefits
Rich in antioxidants
Supports detoxification
Strengthens immune function
Provides sustained, calm energy
Boosts metabolism
Gluten-free, dairy-free, and vegan-friendly
Independent Testing for Quality & Safety
Hinoka Matcha undergoes rigorous quality assurance both at the source in Japan and through independent laboratory testing in Australia. Every batch is screened to ensure it is free from contaminants, giving complete confidence in its purity and safety.
Hinoka embodies the harmony of Japanese tea craftsmanship - smooth, nourishing, and vibrant, making it a matcha of exceptional quality for both daily rituals and mindful moments.
Disclaimer: The statements made regarding these supplements have not been evaluated by the Therapeutic Goods Administration (TGA). These products are not intended to diagnose, treat, cure, or prevent any disease. Always consult with your healthcare professional before starting any diet, exercise, supplementation program, or if you have or suspect you might have a health problem. Individual results from the use of these products may vary and are not guaranteed.
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{"id":8222930337962,"title":"Purematcha HINOKA Organic Premium Matcha 50g","handle":"purematcha-hinoka-organic-premium-matcha-50g","description":"\u003cp data-end=\"160\" data-start=\"112\"\u003e\u003cstrong data-end=\"158\" data-start=\"112\"\u003eHinoka Matcha - Organic Japanese Green Tea\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-end=\"511\" data-start=\"162\"\u003eHinoka Matcha is an expertly crafted blend of first and second harvest tea leaves, shade-grown in the nutrient-rich volcanic soils of Kagoshima Prefecture, Japan. Combining three cultivars - Asanoka, Okumidori, and Kanayamidori - it strikes a perfect balance between the fresh vibrancy of spring growth and the depth and warmth of early summer leaves.\u003c\/p\u003e\u003cp data-end=\"526\" data-start=\"513\"\u003e \u003c\/p\u003e\u003ch4 data-end=\"526\" data-start=\"513\"\u003eDetails\u003c\/h4\u003e\u003cul data-end=\"898\" data-start=\"527\"\u003e\n\u003cli data-end=\"559\" data-start=\"527\"\u003e\u003cp data-end=\"559\" data-start=\"529\"\u003e\u003cstrong data-end=\"540\" data-start=\"529\"\u003eOrigin:\u003c\/strong\u003e Kagoshima, Japan\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"590\" data-start=\"560\"\u003e\u003cp data-end=\"590\" data-start=\"562\"\u003e\u003cstrong data-end=\"574\" data-start=\"562\"\u003eHarvest:\u003c\/strong\u003e May\/June 2025\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"642\" data-start=\"591\"\u003e\u003cp data-end=\"642\" data-start=\"593\"\u003e\u003cstrong data-end=\"607\" data-start=\"593\"\u003eCultivars:\u003c\/strong\u003e Asanoka, Okumidori, Kanayamidori\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"695\" data-start=\"643\"\u003e\u003cp data-end=\"695\" data-start=\"645\"\u003e\u003cstrong data-end=\"671\" data-start=\"645\"\u003eOrganic Certification:\u003c\/strong\u003e JAS Certified Organic\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"799\" data-start=\"696\"\u003e\u003cp data-end=\"799\" data-start=\"698\"\u003e\u003cstrong data-end=\"713\" data-start=\"698\"\u003eProcessing:\u003c\/strong\u003e Shade-grown, steamed, dried, and bead-milled for optimal colour, aroma, and texture\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"898\" data-start=\"800\"\u003e\u003cp data-end=\"898\" data-start=\"802\"\u003e\u003cstrong data-end=\"813\" data-start=\"802\"\u003eSafety:\u003c\/strong\u003e Independently screened in Australia for radiation, heavy metals, toxins, and mould\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1205\" data-start=\"900\"\u003e \u003c\/p\u003e\u003ch4 data-end=\"1205\" data-start=\"900\"\u003eTasting Notes\u003c\/h4\u003e\u003cp data-end=\"1205\" data-start=\"900\"\u003eHinoka presents a rich, deep green hue with a light vegetal body and a smooth, nutty finish accented by subtle savoury toasted notes. This refined profile makes it versatile, approachable for everyday Usucha (thin tea) preparation, yet elegant enough for Koicha (thick tea) enjoyment.\u003c\/p\u003e\u003cp data-end=\"1228\" data-start=\"1207\"\u003e \u003c\/p\u003e\u003ch4 data-end=\"1228\" data-start=\"1207\"\u003eHealth Benefits\u003c\/h4\u003e\u003cul data-end=\"1419\" data-start=\"1229\"\u003e\n\u003cli data-end=\"1253\" data-start=\"1229\"\u003e\u003cp data-end=\"1253\" data-start=\"1231\"\u003eRich in antioxidants\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1281\" data-start=\"1254\"\u003e\u003cp data-end=\"1281\" data-start=\"1256\"\u003eSupports detoxification\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1313\" data-start=\"1282\"\u003e\u003cp data-end=\"1313\" data-start=\"1284\"\u003eStrengthens immune function\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1349\" data-start=\"1314\"\u003e\u003cp data-end=\"1349\" data-start=\"1316\"\u003eProvides sustained, calm energy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1371\" data-start=\"1350\"\u003e\u003cp data-end=\"1371\" data-start=\"1352\"\u003eBoosts metabolism\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1419\" data-start=\"1372\"\u003e\u003cp data-end=\"1419\" data-start=\"1374\"\u003eGluten-free, dairy-free, and vegan-friendly\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1722\" data-start=\"1421\"\u003e \u003c\/p\u003e\u003ch4 data-end=\"1722\" data-start=\"1421\"\u003eIndependent Testing for Quality \u0026amp; Safety\u003c\/h4\u003e\u003cp data-end=\"1722\" data-start=\"1421\"\u003eHinoka Matcha undergoes rigorous quality assurance both at the source in Japan and through independent laboratory testing in Australia. Every batch is screened to ensure it is free from contaminants, giving complete confidence in its purity and safety.\u003c\/p\u003e\u003cp data-end=\"1902\" data-start=\"1724\"\u003eHinoka embodies the harmony of Japanese tea craftsmanship - smooth, nourishing, and vibrant, making it a matcha of exceptional quality for both daily rituals and mindful moments.\u003c\/p\u003e\u003cp data-end=\"1902\" data-start=\"1724\"\u003e \u003c\/p\u003e\u003cp data-end=\"1902\" data-start=\"1724\"\u003e \u003c\/p\u003e\u003cp data-end=\"1902\" data-start=\"1724\"\u003e\u003cem\u003eDisclaimer: The statements made regarding these supplements have not been evaluated by the Therapeutic Goods Administration (TGA). These products are not intended to diagnose, treat, cure, or prevent any disease. Always consult with your healthcare professional before starting any diet, exercise, supplementation program, or if you have or suspect you might have a health problem. Individual results from the use of these products may vary and are not guaranteed.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2025-08-25T15:29:28+10:00","created_at":"2025-08-25T15:29:26+10:00","vendor":"JING Organics","type":"Unclassified","tags":["brand_Purematcha","category_Antioxidants","category_Brain Health \u0026 Optimisation","category_Greens \u0026 Superfoods","category_Tea \u0026 Coffee","codition_Fatigue"],"price":5900,"price_min":5900,"price_max":5900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":47362152825002,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"PMHm50","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Purematcha HINOKA Organic Premium Matcha 50g","public_title":null,"options":["Default Title"],"price":5900,"weight":58,"compare_at_price":null,"inventory_management":"shopify","barcode":"9369999816179","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha.png?v=1756099434","\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-1.jpg?v=1756099518","\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-2.jpg?v=1756099673","\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha1_5_4f5d87ae-8d9e-4e82-9c54-a90ade106172.jpg?v=1756099433","\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-3.jpg?v=1756099697","\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-4.jpg?v=1756099712"],"featured_image":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha.png?v=1756099434","options":["Title"],"media":[{"alt":null,"id":33059266625706,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2160,"width":2160,"src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha.png?v=1756099434"},"aspect_ratio":1.0,"height":2160,"media_type":"image","src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha.png?v=1756099434","width":2160},{"alt":null,"id":33059266527402,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-1.jpg?v=1756099518"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-1.jpg?v=1756099518","width":1080},{"alt":null,"id":33059266560170,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-2.jpg?v=1756099673"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-2.jpg?v=1756099673","width":1080},{"alt":null,"id":33059266691242,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha1_5_4f5d87ae-8d9e-4e82-9c54-a90ade106172.jpg?v=1756099433"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha1_5_4f5d87ae-8d9e-4e82-9c54-a90ade106172.jpg?v=1756099433","width":1080},{"alt":null,"id":33059266592938,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-3.jpg?v=1756099697"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-3.jpg?v=1756099697","width":1080},{"alt":null,"id":33059266658474,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-4.jpg?v=1756099712"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/jingorganics.com.au\/cdn\/shop\/files\/Purematcha-HINOKA-Organic-Premium-Matcha-4.jpg?v=1756099712","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-end=\"160\" data-start=\"112\"\u003e\u003cstrong data-end=\"158\" data-start=\"112\"\u003eHinoka Matcha - Organic Japanese Green Tea\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-end=\"511\" data-start=\"162\"\u003eHinoka Matcha is an expertly crafted blend of first and second harvest tea leaves, shade-grown in the nutrient-rich volcanic soils of Kagoshima Prefecture, Japan. Combining three cultivars - Asanoka, Okumidori, and Kanayamidori - it strikes a perfect balance between the fresh vibrancy of spring growth and the depth and warmth of early summer leaves.\u003c\/p\u003e\u003cp data-end=\"526\" data-start=\"513\"\u003e \u003c\/p\u003e\u003ch4 data-end=\"526\" data-start=\"513\"\u003eDetails\u003c\/h4\u003e\u003cul data-end=\"898\" data-start=\"527\"\u003e\n\u003cli data-end=\"559\" data-start=\"527\"\u003e\u003cp data-end=\"559\" data-start=\"529\"\u003e\u003cstrong data-end=\"540\" data-start=\"529\"\u003eOrigin:\u003c\/strong\u003e Kagoshima, Japan\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"590\" data-start=\"560\"\u003e\u003cp data-end=\"590\" data-start=\"562\"\u003e\u003cstrong data-end=\"574\" data-start=\"562\"\u003eHarvest:\u003c\/strong\u003e May\/June 2025\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"642\" data-start=\"591\"\u003e\u003cp data-end=\"642\" data-start=\"593\"\u003e\u003cstrong data-end=\"607\" data-start=\"593\"\u003eCultivars:\u003c\/strong\u003e Asanoka, Okumidori, Kanayamidori\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"695\" data-start=\"643\"\u003e\u003cp data-end=\"695\" data-start=\"645\"\u003e\u003cstrong data-end=\"671\" data-start=\"645\"\u003eOrganic Certification:\u003c\/strong\u003e JAS Certified Organic\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"799\" data-start=\"696\"\u003e\u003cp data-end=\"799\" data-start=\"698\"\u003e\u003cstrong data-end=\"713\" data-start=\"698\"\u003eProcessing:\u003c\/strong\u003e Shade-grown, steamed, dried, and bead-milled for optimal colour, aroma, and texture\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"898\" data-start=\"800\"\u003e\u003cp data-end=\"898\" data-start=\"802\"\u003e\u003cstrong data-end=\"813\" data-start=\"802\"\u003eSafety:\u003c\/strong\u003e Independently screened in Australia for radiation, heavy metals, toxins, and mould\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1205\" data-start=\"900\"\u003e \u003c\/p\u003e\u003ch4 data-end=\"1205\" data-start=\"900\"\u003eTasting Notes\u003c\/h4\u003e\u003cp data-end=\"1205\" data-start=\"900\"\u003eHinoka presents a rich, deep green hue with a light vegetal body and a smooth, nutty finish accented by subtle savoury toasted notes. This refined profile makes it versatile, approachable for everyday Usucha (thin tea) preparation, yet elegant enough for Koicha (thick tea) enjoyment.\u003c\/p\u003e\u003cp data-end=\"1228\" data-start=\"1207\"\u003e \u003c\/p\u003e\u003ch4 data-end=\"1228\" data-start=\"1207\"\u003eHealth Benefits\u003c\/h4\u003e\u003cul data-end=\"1419\" data-start=\"1229\"\u003e\n\u003cli data-end=\"1253\" data-start=\"1229\"\u003e\u003cp data-end=\"1253\" data-start=\"1231\"\u003eRich in antioxidants\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1281\" data-start=\"1254\"\u003e\u003cp data-end=\"1281\" data-start=\"1256\"\u003eSupports detoxification\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1313\" data-start=\"1282\"\u003e\u003cp data-end=\"1313\" data-start=\"1284\"\u003eStrengthens immune function\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1349\" data-start=\"1314\"\u003e\u003cp data-end=\"1349\" data-start=\"1316\"\u003eProvides sustained, calm energy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1371\" data-start=\"1350\"\u003e\u003cp data-end=\"1371\" data-start=\"1352\"\u003eBoosts metabolism\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1419\" data-start=\"1372\"\u003e\u003cp data-end=\"1419\" data-start=\"1374\"\u003eGluten-free, dairy-free, and vegan-friendly\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1722\" data-start=\"1421\"\u003e \u003c\/p\u003e\u003ch4 data-end=\"1722\" data-start=\"1421\"\u003eIndependent Testing for Quality \u0026amp; Safety\u003c\/h4\u003e\u003cp data-end=\"1722\" data-start=\"1421\"\u003eHinoka Matcha undergoes rigorous quality assurance both at the source in Japan and through independent laboratory testing in Australia. Every batch is screened to ensure it is free from contaminants, giving complete confidence in its purity and safety.\u003c\/p\u003e\u003cp data-end=\"1902\" data-start=\"1724\"\u003eHinoka embodies the harmony of Japanese tea craftsmanship - smooth, nourishing, and vibrant, making it a matcha of exceptional quality for both daily rituals and mindful moments.\u003c\/p\u003e\u003cp data-end=\"1902\" data-start=\"1724\"\u003e \u003c\/p\u003e\u003cp data-end=\"1902\" data-start=\"1724\"\u003e \u003c\/p\u003e\u003cp data-end=\"1902\" data-start=\"1724\"\u003e\u003cem\u003eDisclaimer: The statements made regarding these supplements have not been evaluated by the Therapeutic Goods Administration (TGA). These products are not intended to diagnose, treat, cure, or prevent any disease. Always consult with your healthcare professional before starting any diet, exercise, supplementation program, or if you have or suspect you might have a health problem. Individual results from the use of these products may vary and are not guaranteed.\u003c\/em\u003e\u003c\/p\u003e"}
